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MICHELE
Fall Seasonal Video
Project Challenge
Launch a new Fall collection and connect the watches to a new lifestyle ad campaign but without the use of models.
Additional Design Team:
Creative Director: Sara Hinojosa
Sr Designer: Sara Beukema
Video/Editing: Tyler Elliott & Josh DeLoach
- SOLUTION -
Creation of a video that references the world our lifestyle advertisements explore. The video focus is on the details of the watches, but gives more of a human touch by showing the product existing in the rooms of their owners.
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