TORY BURCH
Interactive Press Kit
Project Challenge
Tory Burch was launching a new collection of watches. They wanted create an experience for the wholesale buyers that had more storytelling than the usual PDF packets distributed.
- SOLUTION -
An iPad app press release that allows the buyers to be immersed in the Tory Burch universe. Each watch has it's associated ad material, backstory, craft detail highlights, and all of the standard sku details the buyer needs to place an order.
Site Map for a Press Kit?
I started with a site map to explain the depth of experience we were going to create.
Swiss Perfection
The buyers weren't always aware of the details of the watch that make it special. Between exotic materials, Swiss movements, and real gold, I created space to tell the buyers why each of these elements were important to the brand and their product.
Documentation
After collaborating with development on what is possible, I took the designs and made a functional specification document to hand off to make sure all details were understood and accounted for.
Downloads
One of the most important goals is to give the buyers everything they need. We created the ability to easily download or email all the image assets and buy sheets.