ZODIAC
Ad Campaign
Project Challenge
Revive the adventure aspect of a high-end brand. Zodiac's history goes back to 1882 and has always been about diving and adventure, but in recent years they communicate more about the watch details than the lifestyle around it. Sales had dropped and customers weren't connecting with the brand.
- SOLUTION -
An ad campaign that always puts the watch into context of the adventure it's part of. We worked with an agency to shoot images and video engulfed in nature. The focus is on rebuilding the brand and the quality of the product through the watches being used for their original purpose and not sitting in a watch collector case.
Natural Instincts
This was the first chance in a long time we had as a brand to involve models. We immediately knew that we wanted to feature the watches in their natural environment and tell the story of land, sea, and air that Zodiac had been building for years.
​
Each image selection for the campaign had a detail of the product up close, and an image so far back that the watch isn't even visible. We wanted these far images to speak to the awe inspiring vastness of nature and adventure. We felt that it's a stronger brand statement to do that than it is to show every minute detail of the watch mechanics.
